Gartner Research

Healthcare Buying Centers in Focus, 2015

Published: 25 February 2015

ID: G00273022

Analyst(s): Jennifer Mazzucca


Technology buying centers in healthcare are evolving beyond the CIO to incorporate clinical and line of business buyers. Sales and marketing leaders with technology and service providers will need to transform their strategies to target these new buyers in healthcare.

Table Of Contents


  • Healthcare Spending Shifts Away From the CIO and Shifts to Departments, Line of Business and Pilot Programs
  • Alignment of Industry-Specific Applications and Analytics Are Driving Changes in Healthcare
  • The Evolution of the Buying Centers in Healthcare Drives Demand for Technology Services
  • Conclusion

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