Gartner Research

2015 Top Action for Healthcare Payer CIOs: Enable a Comprehensive Digital Commerce Technology Ecosystem

Published: 26 February 2015

ID: G00274255

Analyst(s): Constance Sjoquist

Summary

In 2015, healthcare payer CIOs need to take a leadership role in developing a digital commerce ecosystem that eliminates inefficient and uncoordinated technologies and enables comprehensive digital sales and distribution automation.

Table Of Contents

Analysis

  • Recommendations
    • Accept the digital commerce reality and create an IT vision that enables digital channel sales, distribution and service.
    • Take targeted action this year to move the needle on key digital commerce capability gaps.
  • Conclusion

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client