Gartner Research

2015 Top Action for Healthcare Payer CIOs: Check the Box on Generation 1 Transparency and Go Beyond

Published: 26 February 2015

ID: G00273387

Analyst(s): Jeff Cribbs

Summary

Payer CIOs who must deliver immediate medical shopping transparency solutions should do so efficiently, while positioning themselves for the next generation of solutions that will deliver differentiated value to consumers.

Table Of Contents

Analysis

  • Recommendations
    • In designing current medical shopping transparency solutions, keep a list of requirements that is distinctly tiered by their business impact, from the "minimum to preserve business" to the all-inclusive "wish list."
    • Communicate the limitations of current-generation medical shopping products to business stakeholders, and act efficiently and decisively to meet minimum business requirements.
    • Connect medical shopping transparency planning to business efforts in consumer experience transformation, often in marketing. Convene a solution team to analyze next-generation medical shopping transparency capabilities and gaps between current capabilities, and design a high-level architecture and application portfolio that closes these gaps.
    • Conclusions

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