Gartner Research

Tech Go-to-Market: Business Planning With Partners for Channel Sales Leaders

Published: 27 February 2015

ID: G00274024

Analyst(s): Mark Paine


Business planning with your most strategic partners will ensure closer alignment to mutually agreed goals, optimal allocation of resources and improved sales execution. Channel leaders should use this planning template during regular partner review sessions to deliver next-level partner performance.

Table Of Contents

When to Use

  • Who Should Use This Template?
  • Why Joint Business Planning?
  • Who Are the Most Strategic Partners?
  • Which Strategic Partners Should You Plan With?
  • When Should You Use the Partner Business Planning Tool?

Downloadable Attachments

  • The Process
  • How Long Should You Plan For?
  • Hints and Tips for Channel Leaders on Joint Business Planning

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