Gartner Research

Aspire: A Framework for Analytic Business Processes

Published: 27 February 2015

ID: G00269500

Analyst(s): Neil Chandler


An organized and structured approach to business analytics does not naturally evolve without intervention. This research suggests best practices to help business analytics leaders ensure that both technical and business approaches are considered.

Table Of Contents
  • Key Challenges



  • Use the Aspire Business Analytics Approach to Help Justify and Develop a Combined Technical-/Value-Oriented Business Analytics Strategy
  • Understand That Data-Driven Strategies Are Especially Beneficial When Considering How to Leverage Existing Data Assets, Whereas Value-Driven Approaches Are Beneficial for Focusing on Strategic Goals
  • Recognize That a Combined Business-/Value-Oriented Business Analytics Strategy Will Require a Portfolio of Platforms and Tools
  • Encourage Clients to Apply the Aspire Framework to Help Them Ensure That Their Analytics Processes Are Bimodal

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