Gartner Research

Tech Go-to-Market Survey Analysis: B2B Technology Buying Cycle Dynamics, 2014

Published: 27 February 2015

ID: G00273122

Analyst(s): Hank Barnes , Todd Berkowitz

Summary

This survey analysis will help tech industry marketing leaders evaluate and adapt their activities and programs to align with their buyers' preferred approaches for researching and interacting during their buying process. This will improve their ability to achieve next-level performance.

Table Of Contents

Overview

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