Gartner Research

Business Moment: IT Services Providers Use Digital Weather and Emergency Alerting to Improve Customer Care

Published: 02 March 2015

ID: G00274746

Analyst(s): Hank Barnes , Roberta Witty


Business moments occur as the physical and digital worlds collide. In this research, we explore how IT and business process services providers can help their customers in times of crisis through thoughtful, responsive actions tied to a business moment.

Table Of Contents


  • Digital Business Brings Potential for Numerous Business Moments
  • The Moment: Natural Disaster Strikes, Impacting Business Operations
    • Turning Random Acts of Care Into Systematic Memorable Experiences — Digitalizing the Crisis Management Response
    • Implication of This Business Moment
  • What Is Digital Business?

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