Gartner Research

HDR TVs Drive the Need for More Graphics Processing Power

Published: 04 March 2015

ID: G00271858

Analyst(s): Paul O'Donovan


High dynamic range TVs offer improved brightness, color and detail, but typical showroom lighting conditions can hide the benefits. Semiconductor vendors must overcome poorly defined standards, fundamental marketing challenges and a lack of HDR-optimized content to fully realize this opportunity.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The requirement for a greater number of high-output LED backlights in HDR-enabled TVs to enhance picture quality will create new opportunities for semiconductor vendors specializing in high-power LEDs
  • HDR requires extra processing of the video stream to detect highlights and lowlights while dynamically altering the backlighting with local dimming — this will benefit semiconductor vendors specializing in video/graphics processing
  • HDR is a product differentiator, offering significant improvements in picture quality for premium-grade TVs, which means semiconductor suppliers are able to enter new application areas that have been previously closed off to them

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