Gartner Research

Tech Go-to-Market Best Practice: How SMB Software Providers Can Assess Growth Opportunities in Emerging Europe

Published: 04 March 2015

ID: G00267993

Analyst(s): Fabrizio Biscotti , Ed Cordin


Finding new opportunities in emerging markets is becoming a necessity, not an option. Emerging Europe holds promise. To minimize risk and maximize opportunity, CEOs of small or midsize software providers require a structured approach when planning to enter or expand in the region.

Table Of Contents
  • Key Challenges



  • Stick to a Strong Process
  • Step 1: Prioritize Through Understanding the Dynamics, Challenges and Segments of Opportunity in Emerging Europe
    • Recommendations
    • Emerging European Market Dynamics
    • Segmenting the Emerging European Opportunity
  • Step 2: Understand the Nature of Competition and How Options for Success Can Be Created
    • Recommendations
    • Assess Your Competitive Position in Your Priority Markets
    • Map Your Competitors' Presence in Emerging Europe
    • Evaluate Your Competitors' Success in the Region
  • Step 3: Initiate Enablement, and Prepare for a Successful Market Entry
    • Recommendations
    • Initiate Enablement
    • Prepare for Successful Market Entry

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