Gartner Research

Key Considerations in the Decision to Buy, Build or Customize Enterprise Mobile Apps

Published: 05 March 2015

ID: G00271785

Analyst(s): Robert P. Desisto, Michael Maoz , Jason Wong


The decision whether to buy, build or customize mobile apps for CRM, ERP and other enterprise systems is a complex one. This research guides mobile strategists and application leaders through the decision process and provides best practices for mobilizing enterprise applications.

Table Of Contents
  • Key Challenges



  • Define Mobile Personas and Use Cases to Drive App Requirements
    • Example: Defining a Sales Rep Persona and Mobile Use Cases
  • Determine the Most Appropriate Approach Based on the Trade-Offs of Build Versus Buy Versus Customize
  • Maintain the Mobile App as a Product and Not as a Project

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