Gartner Research

The Roles and Synergies of Horizontal Portal Software and Web Content Management

Published: 05 March 2015

ID: G00272982

Analyst(s): Jim Murphy , Gavin Tay , Mick MacComascaigh


Vendors in the WCM and horizontal portal software markets increasingly converge on user and customer experience initiatives to emphasize their business value. Application leaders must evaluate the strengths and weaknesses of WCM and portal-based technologies to seek potential opportune synergies.

Table Of Contents
  • Key Challenges



  • Identify the Goals of Your Digital Business Strategy
  • Determine Objectives and Metrics
  • Identify Key Business Initiatives
  • Identify the Required Solution Components: Portal Software, WCM, or Both
  • Sample Application of the Framework

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