Gartner Research

Market Trends: Worldwide, Five Essential Activities for CSPs in the Digital Era, 2015-2020

Published: 06 March 2015

ID: G00272607

Analyst(s): Grigory Betskov , Monica Zlotogorski, King-Yew Foong, Neil Osmond , Eric Goodness , Akshay K. Sharma


The third era of enterprise IT (digitalization of business) and the wave of Generation Z consumers will make "business as usual" untenable for CSPs. Gartner identifies five essential activities to help CSP business leaders concentrate their efforts on seizing opportunities and addressing threats.

Table Of Contents


Market Trend

  • The Third Era of Enterprise IT and Generation Z Consumers Will Force CSPs to Reinvent Themselves
  • Market Structure Trend
    • The Reinvention of CSPs Will Require Mastery Over Elements in the Nexus of Forces and a New Way of Engaging Customers
    • Essential Activity 1: Play a Pivotal Role in Helping Enterprises Transform Into Digital Businesses
    • Essential Activity 2: Capture Growth in the IoT by Broadening the Horizontal Service Catalog and Investing in Vertical Market Offerings
    • Essential Activity 3: Compete Effectively for Mind Share and Influence Among Generation Z Consumers
    • Essential Activity 4: Be Adept at Retention Marketing to Make It or Break It in the Digital Services Market
    • Essential Activity 5: Implement DevOps Models for IT and Network Operations to Realize the Full Benefits of Network Virtualization

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