Gartner Research

Effective Communications for Supply Chain Leaders: Use a Stakeholder Analysis to Improve Message Delivery

Published: 06 March 2015

ID: G00275247

Analyst(s): Pam Fitzpatrick


Successful leaders use communications to influence outcomes. In this piece of our series on critical communications skills we show CSCOs, heads of supply chain strategy and COE directors how a stakeholder analysis can facilitate more-effective communications.

Table Of Contents
  • Key Challenges


  • When to Conduct a Stakeholder Analysis
  • How a Stakeholder Analysis Helps You Communicate More Effectively


  • Complete a Draft Communications Planning Process, Including the Identification of Stakeholders
  • Analyze Stakeholder Perceptions and Interests
  • Apply Your Findings to Your Communications Plan
  • Identify Opportunities to Cultivate Influence

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