Gartner Research

Effective Communications for Supply Chain Leaders: Use a Stakeholder Analysis to Improve Message Delivery

Published: 06 March 2015

ID: G00275247

Analyst(s): Pam Fitzpatrick

Summary

Successful leaders use communications to influence outcomes. In this piece of our series on critical communications skills we show CSCOs, heads of supply chain strategy and COE directors how a stakeholder analysis can facilitate more-effective communications.

Table Of Contents
  • Key Challenges

Introduction

  • When to Conduct a Stakeholder Analysis
  • How a Stakeholder Analysis Helps You Communicate More Effectively

Analysis

  • Complete a Draft Communications Planning Process, Including the Identification of Stakeholders
  • Analyze Stakeholder Perceptions and Interests
  • Apply Your Findings to Your Communications Plan
  • Identify Opportunities to Cultivate Influence

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client