Gartner Research

Market Trends: DCIM Product Managers Must Fine-Tune Tactics for a Changing Market

Published: 06 March 2015

ID: G00245778

Analyst(s): Federico De Silva , April Adams

Summary

Vendors made progress addressing some of the key inhibitors to DCIM adoption in 2014; however, many challenges remain. Product managers will have to improve their offerings and fine-tune their marketing messages as declining ASPs and varying deployment patterns impact the market opportunity.

Table Of Contents

Introduction

Market Trend

  • Varying Deployment Patterns Spur DCIM Adoption and Impact How Providers Go to Market
  • Buyers Trend
    • Suites Are Sweet, but Some Buyers Seek Point Solutions That Target Only Specific Problems
    • Market Segmentation Plays an Important Role in DCIM Messaging
    • Changes in Customer Staffing Over Time Mean Vendor Training Should Be Ongoing
  • Technology Trend
    • DCIM Technology Must Move Beyond the Foundational Basics to Provide More Advanced Functionality to Users

Vendors to Watch

Appendix

  • Gartner's Definition of DCIM

Gartner Recommended Reading

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