Gartner Research

Windows 10 Aims to Expand the Windows Ecosystem Across Devices, Developers and Users

Published: 09 March 2015

ID: G00273640

Analyst(s): Annette Jump , Brian Blau, Roberta Cozza


Microsoft aims to expand the Windows ecosystem across a broad range of devices with the upcoming Windows 10. If successful, it will create opportunities for device providers to expand their presence across a broader range of devices, enable a cross-platform app experience and reinvigorate PC gaming.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The aim of Windows 10 is to expand Microsoft's presence across devices and users, motivating other ecosystem providers to increase their differentiation efforts — especially in the mobile phone and tablet segments
  • A consistent UI, Cortana and universal Windows apps across all devices will create a more consistent user experience, with the potential to increase the Windows ecosystem's appeal to consumers and encourage device providers to launch new smaller devices and portable all-in-ones with Windows 10
  • Microsoft's HoloLens HMD and its reinvigorated focus on PC video gaming could provide sufficient disruption that device makers will need to plan how to leverage this in their future road maps as they prepare to embrace Windows 10

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