Gartner Research

Market Trends: Mobile App Adoption Matures as Usage Mellows

Published: 10 March 2015

ID: G00246831

Analyst(s): Brian Blau

Summary

Mobile apps will continue to be a favored way for consumers to interact online, but data suggests that in-app behaviors, interests, and overall usage is maturing. To respond, app product managers should expand portfolios and improve experiences to keep interest high.

Table Of Contents

Introduction

Market Trend

  • App Use Is Surprisingly High
  • Future App Downloads Rates May Not Increase
  • Implications for App Product Managers

Vendors to Watch

  • Apple (iOS Apps)
  • Google (Android Apps)
  • Microsoft (Consumer App Store)
  • Amazon (Consumer App Store)

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