Gartner Research

Designing Processes for the Brain-Aware Enterprise

Published: 10 March 2015

ID: G00267246

Analyst(s): Jackie Fenn , Elise Olding


Brain-aware enterprises consider the needs of the human brain to develop work environments that optimize cognitive performance. Business transformation leaders are uniquely positioned to introduce new brain-aware work models that can keep employees happier and the organization more productive.

Table Of Contents
  • Key Challenges



  • Design Processes to Encourage "In-Group" Versus "Out-Group" Brain Responses to Promote Collaboration
  • Design Work So That Priority Tasks Happen and When Cognitive Productivity Is Highest
  • Increase Stakeholder Involvement in Co-creating Processes to Reduce Their Threat Response and Boost Engagement
  • Develop a "Language of the Brain" to Incorporate Human Interaction Considerations in Process Planning
  • Analyze and Document Distractions, and Remove Them in Process Designs and Improvements
  • Define Leadership Behaviors and Work Practices That Support the Brain-Aware Enterprise, and Design Them Into Management, Coaching and Training Processes

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