Published: 11 March 2015
Digital CRM technologies that drive growth and elevate the customer experience top the list of CEOs' investment priorities for the next five years. Data and analytics tools that facilitate consistent, contextual interactions across all communications channels help provide market differentiation.
Analysts:
Ed Thompson, Twiggy Lo, Jason Daigler, Saul Judah, Bern Elliot, Gareth Herschel, TJ Singh, Jim Davies, Brian Manusama, David Kohler, Chris Fletcher, Michael Maoz, Kimberly Collins, Patrick Sullivan, Rob Dunie, Olive Huang, Kensuke Kawabe, Robert P. Desisto, Penny Gillespie, Joanne M. Correia, Theodore Travis, Jenny Sussin
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