Gartner Research

Gartner Survey Explores How Marketing Organizations Are Readying for Change

Published: 12 March 2015

ID: G00260173

Analyst(s): Richard Fouts , Laura McLellan

Summary

Marketing organizations continue to lead a broad range of business, marketing and technology initiatives. As a result, new executive leadership is emerging with missions aimed squarely at customers.

Table Of Contents

Survey Objective

Data Insights

  • Marketing's Scope of Responsibilities Expands
    • Recommendations
  • Emerging Roles Focus on Customers
    • Recommendations
  • Executives Roles Focused on Customers Will Report to Marketing
    • Recommendations
  • Methodology
  • Definitions

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