Gartner Research

Market Guide for Loyalty Marketing Platforms

Published: 13 March 2015

ID: G00260013

Analyst(s): Adam Sarner , Richard Fouts


Loyalty marketing platforms seek to support the acquisition and long-term retention of customers. This research helps marketing executives understand how key players in this space approach loyalty marketing.

Table Of Contents

Market Definition

Market Direction

Market Categories

Representative Vendors

  • Aimia
  • Bond Brand Loyalty
  • Brierley+Partners
  • Comarch
  • Epsilon
  • Kobie Marketing
  • Oracle (Siebel)
  • SAP
  • Tibco Software

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