Gartner Research

Market Guide for Loyalty Marketing Platforms

Published: 13 March 2015

ID: G00260013

Analyst(s): Adam Sarner , Richard Fouts

Summary

Loyalty marketing platforms seek to support the acquisition and long-term retention of customers. This research helps marketing executives understand how key players in this space approach loyalty marketing.

Table Of Contents

Market Definition

Market Direction

Market Categories

Representative Vendors

  • Aimia
  • Bond Brand Loyalty
  • Brierley+Partners
  • Comarch
  • Epsilon
  • Kobie Marketing
  • Oracle (Siebel)
  • SAP
  • Tibco Software

Market Recommendations

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client