Gartner Research

Principles for the Future of CRM for Sales

Published: 16 March 2015

ID: G00272956

Analyst(s): Theodore Travis , Jenny Sussin , Brian Prentice

Summary

Application leaders that seek to empower salespeople through digital technology, outside the scope of formal processes automation, will offer whole new opportunities to improve the sales execution processes.

Table Of Contents

Analysis

  • Introduction
    • Put People At the Center
    • Embrace Serendipity
    • Give People Space

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