Gartner Research

Collaboration Specialists Deliver the Most Impact From Video for Organizations

Published: 16 March 2015

ID: G00271779

Analyst(s): Adam Preset , Whit Andrews


The appeal and attraction of video reach into most business units. Effective digital workplaces benefit from video experts and provision plans, either in unified video management or as liaisons between IT, business and operational staff. We interviewed organizations to examine these benefits.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The use of video is spreading in organizations swiftly, putting pressure on infrastructure and collaboration groups in IT and on communications groups, as well as on CIOs and other IT executives who are faced with developing roles that can help navigate or consolidate collaboration options
  • Video attracts executives and workers seeking to develop emotional impact in their interactions and solve complex visual problems, compelling collaboration managers and communications professionals to guide such decision makers in developing the right strategy for delivering their messages

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