Gartner Research

Debunking Six Myths of App Wrapping

Published: 17 March 2015

ID: G00272195

Analyst(s): Bryan Taylor

Summary

Mobile application management is a critical capability for the enterprise, and app wrapping is its most misunderstood component. IT leaders must comprehend app wrapping's benefits and limitations to properly position this technology in their organization.

Table Of Contents

Analysis

  • Introduction
  • Myth No. 1: App Wrapping Is Dead
    • Recommendation
  • Myth No. 2: All App Wrapping Products Are the Same
    • Recommendation
  • Myth No. 3: Any Mobile App Can Be Wrapped
    • Recommendation
  • Myth No. 4: It's Best to Use Wrapping for Apps Where You Don't Have the Source Code, and Use SDKs for Those Where You Do
    • Recommendation
  • Myth No. 5: App Wrapping Runs Afoul of Apple's EULA
    • Recommendation
  • Myth No. 6: App Wrapping Is at a Crossroad, So View It as Tactical
    • Recommendation

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.