Gartner Research

Debunking Six Myths of App Wrapping

Published: 17 March 2015

ID: G00272195

Analyst(s): Bryan Taylor


Mobile application management is a critical capability for the enterprise, and app wrapping is its most misunderstood component. IT leaders must comprehend app wrapping's benefits and limitations to properly position this technology in their organization.

Table Of Contents


  • Introduction
  • Myth No. 1: App Wrapping Is Dead
    • Recommendation
  • Myth No. 2: All App Wrapping Products Are the Same
    • Recommendation
  • Myth No. 3: Any Mobile App Can Be Wrapped
    • Recommendation
  • Myth No. 4: It's Best to Use Wrapping for Apps Where You Don't Have the Source Code, and Use SDKs for Those Where You Do
    • Recommendation
  • Myth No. 5: App Wrapping Runs Afoul of Apple's EULA
    • Recommendation
  • Myth No. 6: App Wrapping Is at a Crossroad, So View It as Tactical
    • Recommendation

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