Digital marketers should consider a range of capabilities when evaluating the emerging class of providers acting as hubs for workflow, orchestration and measurement of marketing activities. This report provides details about the features and functions of the leading hubs.
What You Need to Know
- Critical Capabilities Use-Case Graphics
- Rocket Fuel ([x+1])
- Product/Service Class Definition
- Critical Capabilities Definition
- Customer Data Analysis and Modeling
- Anonymous User Tracking
- Third-Party Data Matching
- Entity and Workflow Management
- Data Collection and Cleansing
- Content Supply Chain
- Service Integration
- Social Media Marketing
- UX Personalization
- Programmatic Media
- Email/Mobile Messaging and Offers
- Digital Commerce
- Search Engine Marketing
- Offline Data Integration
- Multichannel Attribution
- Use Cases
- Vendor Viability
- Global Reach and Staffing
- New Customers
- Critical Capabilities Rating
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