Gartner Research

Internet of Things Scenario: When Things Become Customers

Published: 19 March 2015

ID: G00274247

Analyst(s): Don Scheibenreif , Jenny Sussin


As "things" become more intelligent, they will gain the capacity to buy and sell in the world of digital business and the Internet of Things. CIOs and IT application leaders supporting CRM can use this research in their organization's strategic planning process.

Table Of Contents


  • Rethinking the Notion of the Customer
  • Things Can Already Order Goods and Services Today
  • Things As Customers Are Closer Than You Think
  • The (Misplaced) Fear of Things as Customers
  • Getting Ready for Things as Customers
  • What to Do Next

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