Gartner Research

Industries Will Become Fluid in the Era of Digital Business

Published: 20 March 2015

ID: G00271012

Analyst(s): Don Scheibenreif , John Davison, Miriam Burt , Stephen Smith , Thilo Koslowski, Steven Lefebure, Kristin Moyer , Rick Howard , Juergen Weiss , Zarko Sumic , Jan-Martin Lowendahl , Bruce Bond


Digital business will drive change toward a new and unprecedented business environment, which will be characterized by industry fluidity. CIOs and business leaders must get ready for enterprise agility and capabilities very different from those that drove success historically.

Table Of Contents


  • Digital Business Will Redefine Traditional Industry and Market Boundaries
    • Digital Business Creates New Business Designs
    • CIOs Can Help Navigate the Path to Digital Business
  • Successful Companies Will Demonstrate Industry Fluidity
  • A Framework for Developing Industry Fluidity
    • 1. Customer Collaboration
    • 2. Dynamic Recombination
    • 3. Excellence in Information Management and Analytics
    • 4. Open Business Industry Structures and Operating Models
    • 5. Privacy and Security Dexterity
    • 6. Enterprise Architecture That Enables Industry Fluidity
    • 7. Embracing Big Change
    • 8. The Digital Workplace
  • Summary of Industry Fluidity Implications
  • Recommendations for How to Move Forward

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