Gartner Research

Mobile Is a Critical Component in a Digital Business Strategy: Use This Framework to Identify Opportunities and Threats

Published: 20 March 2015

ID: G00271720

Analyst(s): Leif-Olof Wallin , Lee Weldon , Nick Jones


Mobile is a critical component of most organizations' digital business strategy. We lay out a structured approach for IT leaders responsible for mobile to help identify mobile-originated digital opportunities and threats.

Table Of Contents
  • Key Challenges



  • Put a Formalized Process in Place to Continually Monitor Mobile-Originated Digital Opportunities and Threats
  • Identify Mobile-Originated Digital Opportunities
    • Optimize or Enhance Existing Business Model and Business Processes, or Add Features/Functionality to Existing Product or Service
    • Create New Business Models, Potentially Under a New Brand
    • Capture Business Moments and Exploit Them
  • Identify Mobile-Originated Digital Threats
  • Adopt a Framework to Structure the Work to Identify Mobile Opportunities and Threats

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