Gartner Research

Six Mobile App Concepts to Transform Your Business

Published: 23 March 2015

ID: G00272118

Analyst(s): Ian Finley, Jason Wong


Whether building mobile apps for consumers, employees or business partners, enterprise mobile strategists must elevate the experience and maximize the interaction of every app by using the powerful mobile concepts discussed in this research.

Table Of Contents


  • 1. Social and Peer Collaboration
  • 2. Contextual Awareness
  • 3. Entertainment and Gamification
  • 4. Augmentation
  • 5. UI of IoT
  • 6. Disintermediation
  • Conclusion

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