Gartner Research

To Launch a Digital Wallet or Not — The Banker's Dilemma

Published: 23 March 2015

ID: G00269507

Analyst(s): Alistair Newton , Christophe Uzureau


With multiple competitor offerings, many financial services institutions are faced with a tough question: Should bank senior leaders launch their own digital wallet offering? The decision is complex and requires a clear understanding of the impacts of digital wallet solutions.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Senior bank leaders who launch their own digital wallets focused solely on payments will find that these wallets fail to gain widespread customer adoption
  • Senior bank leaders will be forced to move quickly as they face a short window of opportunity to leverage the high level of trust that customers have in them as the providers of digital wallet services
  • Traditional bank payment ROI measures will fail to capture the true returns bank-owned digital wallet solutions can offer — compelling bank CIOs to find new ways to measure financial contribution

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.