Gartner Research

Top Retail Business and Technology Trends

Published: 23 March 2015

ID: G00273887

Analyst(s): John Davison, Miriam Burt


This research highlights the leading business and technology trends that retail CIOs need to consider. The consumerization of retail and the subsequent advent of digitalization demands the unparalleled transformation of business and IT.

Table Of Contents


  • Top Business Trends
    • Moving From Digitalization to the Blurring of Industries
    • Achieving a Contiguous Multichannel Shopping Experience
    • Making Customer Collaboration a Core Competence to Drive Digital Business Models
    • Responding to the Resurgence of the Store as the Multichannel Execution Hub of Digital Business
    • Transitioning From Multichannel to Digital Business Transformation by Implementing a Digital Workplace Strategy
    • Executing Complex Multichannel Fulfillment Requirements to Deliver Competitive Differentiation
    • Focusing on Customer Processes to Implement Organizational "Big Change" for Business Transformation
    • Using Multichannel Customer Analytics to Achieve Better Execution in Core Business Areas
  • Recommendations
  • Top Technology Trends
    • Underpinning Digitalization With the Internet of Things and the Nexus of Forces
    • Prioritizing the Role of Multichannel Master Data and Multichannel Master Content Management in Digitalization
    • Deploying Distributed Order Management to Execute Retailer Multichannel Fulfillment Strategies
    • Evaluating Smart Machines to Improve Productivity
    • Investing in Data and Content Management Solutions to Improve the Mobile Experience
    • Focusing on In-Store Technology to Execute the Basics in the Digital Store
    • Prioritizing Data Security to Protect the Brand
    • Adopting Desktop 3D Printing Services Is Gaining in Popularity
  • Recommendations

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