Gartner Research

Forecast Analysis: Mobile Services, Worldwide, 1Q15 Update

Published: 24 March 2015

ID: G00274128

Analyst(s): Neha Gupta , Jessica Ekholm , Brian Blau, Stephanie Baghdassarian , Atsuro Sato


The total mobile services market will grow at a compound annual growth rate of 3.6% between 2014 and 2019, slightly lower than the 2013 through 2018 rate of 3.8% published in our 4Q14 update, reaching $1.26 trillion in 2019.

Table Of Contents


  • Changes Made in the 1Q15 Forecast and Analysis


  • Mobile Broadband Network RollOuts
  • Multi-SIM, Data Card and Connected Device Ownership
  • Consumer and Enterprise Usage
  • CSP Marketing and Pricing Strategies
  • Regulatory Impact

Market Model

  • Forecast Components
    • Mobile Connections
    • ARPU
  • Influencing Factors
    • Multi-SIM, Data Card and Connected Device Ownership
    • Consumer and Enterprise Spending
    • Carrier Marketing and Pricing Strategies
    • Network Coverage — Rural and Urban
    • Regulatory Impact
  • Connections
    • Available Technology >> Multi-SIM, Data Card and Connected Device Ownership >> Mobile Connections
    • Consumer and Enterprise Spending >> ARPU
    • Carrier Marketing and Pricing Strategies >> ARPU
    • Network Coverage — Rural and Urban >> Connections
    • Regulatory Impact >> ARPU

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