Gartner Research

Market Trends: User Authentication Providers, Worldwide, 2015

Published: 25 March 2015

ID: G00274262

Analyst(s): Ant Allan , Eric Ahlm


User authentication is one of the older markets in information security, filled with large, long-standing providers; but it continues to expand with new and emerging providers. Gartner examines the trends driving this market expansion.

Table Of Contents


Market Trend

  • Specialized Needs in Mobile Authentication Open the Doors for New Providers
  • Low Barrier-to-Entry for Established Methods Such as Out-of-Band Methods and OTP Tokens Invites Lower Cost Providers
  • The Continued Quest for Better UX During Authentication Sparks Innovation
  • Demand for Authentication as a Service, Especially With SMB Clients, Presents an Opportunity for New Authentication Providers
  • Larger Authentication Providers Are Often Slower to Adapt to Changing Authentication Needs
  • Large Pockets of Niche Authentication Needs Lend Market Opportunity to Providers
  • Other Access Management Offerings Such as Web Access Management and IDaaS Pose Further Competitive Pressure to Authentication Providers
  • Technology Trend
    • Novel Knowledge Methods
    • OOB Push Modes
    • Fingerprint Biometric Authentication
    • Gesture Dynamics
    • Contextual Authentication
    • User Access and Data Consumption Analysis Provides Security Value

Contrarian View

  • If Niche Authentication Vendors Fail to Broaden Their Market Reach, Then Consolidation Is Likely

Vendors to Watch

  • BehavioSec
  • EMC (RSA)
  • Mobile System 7
  • PointSharp
  • SafeNet
  • Toopher

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