Gartner Research

Tech Go-to-Market Survey Analysis: IT Services Strategic Planners Must Design New Go-to-Market Priorities to Regain Marketplace Relevance

Published: 25 March 2015

ID: G00274019

Analyst(s): Patrick Sullivan , TJ Singh , Arup Roy , Gianluca Tramacere


Gartner's 2015 CIO survey results show digital opportunities and threats warrant a radically new approach to the way IT services providers go to market. Strategic planners must reinvent and evolve to remain relevant and competitive in the era of digitalization.

Table Of Contents

Survey Objective

Data Insights

  • Bimodal IT Strategies Will Introduce Bipolar Expectations From Clients in the Next Two Years
  • Winners Will Shift From Reactive Supporters to First Responders and Early Realizers of Business Value
  • Digital Business Requires Providers to Assist Clients in Taking a Business-Oriented (Business-First) Approach to Services and Solutions
  • Methodology
  • Definitions

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