Gartner Research

Traditional Storage Vendors, Brands and Products Are No Longer Risk-Free

Published: 26 March 2015

ID: G00274719

Analyst(s): Valdis Filks, Santhosh Rao


I&O leaders can no longer rely on the assumption that it is safer to buy from large established vendors compared to new suppliers. This research describes what I&O leaders must do to benefit from these structural changes in the storage industry.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • I&O leaders can buy from new vendors who have leveled the playing field and often supply simpler-to-use, simpler-to-purchase, and better or equivalent products and services than the incumbent suppliers
  • Traditional vendors are reorganizing their businesses and transitioning their products, which reduces security of supply, creates uncertainty for I&O leaders and makes purchases from them as risky as from smaller, newer competitors
  • The availability of more products and suppliers has increased the choices that I&O leaders have, and their purchasing power
  • Appendix

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