Gartner Research

Your Program Sponsor is Lost in the Woods — Now What?

Published: 26 March 2015

ID: G00274882

Analyst(s): Michael Hanford

Summary

Executive sponsors often charge off into the trackless program woods, absorbed in details and trivial decisions, and getting underfoot. Sponsors get "lost," never to be seen again. What can program managers do to rescue their sponsors, or better yet, help them not get lost in the first place?

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify When Sponsors Are Getting Lost in the Woods and Rescue Them — Then Offer Approaches to Make Their Engagement Optimally Effective
  • Shape the Sponsor's View of Key Engagement Points or Decisions — From Concept Through Startup
  • Remove the Sponsor's Temptation to Get Lost Again With a Continuing Engagement Approach Throughout Program Execution
  • Bottom Line

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