Gartner Research

Report Highlight for Tech Go-to-Market Survey Analysis: IT Services Strategic Planners Must Design New Go-to-Market Priorities to Regain Marketplace Relevance

Published: 26 March 2015

ID: G00276904

Analyst(s): Patrick Sullivan , TJ Singh , Gianluca Tramacere, Arup Roy


Gartner's 2015 CIO survey results show digital opportunities and threats warrant a radically new approach to the way IT services providers go to market. Strategic planners must reinvent and evolve to remain relevant and competitive in the era of digitalization.

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