Gartner Research

MDM Program Manager's Communications Handbook

Published: 26 March 2015

ID: G00274272

Analyst(s): Bill O'Kane, Saul Judah


Program managers that embark on master data management initiatives quickly discover that their diversity and complexity can become a distraction. Use this communication guide to assess, address and sustain the critical aspects of an MDM program and convey its value to business stakeholders.

Table Of Contents
  • Key Challenges



  • Create a Communication Manifesto for Your MDM Program
  • Declare Clearly What the Vision Will Achieve
  • Define How the Strategy Will Achieve the MDM Vision
  • Identify the Right Metrics for MDM Program Success
  • Establish the Right Governance Framework for Business Outcomes
  • Design the Organization and Roles Needed to Deliver the Program
  • Understand the Information Life Cycle Through the Program Phases
  • Ensure MDM Program Success With the Right Enabling Infrastructure
  • Conclusion

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