Gartner Research

Rise Above the Noise in the Age of Attention Deficit Marketing

Published: 27 March 2015

ID: G00273586

Analyst(s): Jake Sorofman, Richard Fouts


The challenge for digital marketers to get their story out of the gutter and into the stratosphere is only compounded by an age of attention deficit. We provide research and advice on how to make your brand stories soar.

Table Of Contents


Research Highlights

  • Fine Tune Your Storytelling Skills
  • Get Organized
  • Harness Culture
  • Enlist Brand Advocates
  • Go Viral
  • Advance Your Maturity

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