Gartner Research

Cool Vendors in CRM Marketing Applications, 2015

Published: 30 March 2015

ID: G00275619

Analyst(s): Chris Fletcher, Kimberly Collins, Theodore Travis


This year's Cool Vendors provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance. IT application leaders will need to evaluate data and application integration capabilities for these integrated solutions.

Table Of Contents


  • What You Need to Know
  • Allocadia
  • Beckon
  • Mtivity
  • Sidecar
  • Valkre
  • Where Are They Now?
    • Workfront (Formerly AtTask)

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