Gartner Research

Tech Go-to-Market Toolkit: Improved Geographic Market Development Choices

Published: 30 March 2015

ID: G00275418

Analyst(s): Ed Cordin


This Toolkit will help B2B tech provider CEOs and strategy planners select and further expand into new geographic markets. Gartner provides tools to help you frame critical questions and support decision making.

Table Of Contents

When to Use

  • Introduction
    • What Is Gap Opportunity Analysis?
    • When to Use Gap Opportunity Analysis

Downloadable Attachments

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