Gartner Research

How to Evaluate Multichannel Campaign Management Applications

Published: 30 March 2015

ID: G00271727

Analyst(s): Adam Sarner

Summary

Multichannel campaign management applications can help marketers engage audiences with the right message, at the right time, across multiple channels, online and off. Here's how to evaluate vendors in an increasingly crowded market.

Table Of Contents

Analysis

  • Defining the Need for Multichannel Campaign Management
  • How We Define the Market for Multichannel Campaign Management Applications
    • Functions
    • Digital Marketing Capability
  • What to Do Next

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