Gartner Research

Cool Vendors in Data-Driven Marketing, 2015

Published: 31 March 2015

ID: G00274518

Analyst(s): Martin Kihn, Todd Berkowitz


A new generation of marketing analytics applications provides nimble solutions to persistent problems, such as how to find and rank prospects or measure the impact of social marketing. This research helps digital marketers understand the benefits and risks of five new providers.

Table Of Contents


  • What You Need to Know
  • 6sense
  • CivicScience
  • Lytics
  • Quantifind
  • WealthEngine

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