Gartner Research

CSPs Must Decide Between Three Alternative Strategies for the Connected Car

Published: 03 April 2015

ID: G00272620

Analyst(s): Thilo Koslowski , Kosei Takiishi , Sylvain Fabre , Wm. L. Hahn

Summary

The current connected-car ecosystem is forming rapidly. Strategy planners for communications service providers must start to stake out a position in the value chain now or risk missing the opportunity.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The "diversified" strategy requires CSPs to develop vertical solutions for which most still need to acquire specific expertise
    • Diversified Moves to Create Current-Generation Communications-Based Offerings for the Connected Car Will Be Difficult
  • The "enablement" strategy seeks high-volume business via the e-SIM and global roaming sector, where competitive advantage for entrants is rapidly disappearing
    • Vodafone Connected Car Leverages Near-Global Reach
  • The "smart utility" position is the default option for CSPs that primarily provide vehicle connectivity and deploy strategic pricing options for differentiation

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