Gartner Research

The Elusive CRM Magic Quadrant

Published: 03 April 2015

ID: G00276436

Analyst(s): Ed Thompson


Gartner does not provide one, all-inclusive CRM Magic Quadrant for analyzing application providers in this space. This research explains our approach, and points out how IT application leaders supporting CRM should use the many different, detailed Magic Quadrants relevant to CRM.

Table Of Contents


  • Why Is There No Single CRM Magic Quadrant?
  • Which Vendors Cut Across the Most Magic Quadrants?
  • What CRM Magic Quadrants Does Gartner Offer?
    • Marketing
    • Sales
    • Customer Service
    • Cross-CRM
    • Digital Commerce
    • Service Providers

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.