Gartner Research

A Guidance Framework for Implementing and Maintaining Effective Enterprise Search

Published: 07 April 2015

ID: G00273295

Analyst(s): Darin Stewart

Summary

Most organizations want to get more value out of search by improving their search results. This document presents a methodology for improving search performance and relevance by optimizing search indexes, the search engine, the content being searched and the user search experience.

Table Of Contents
  • Why Enterprise Search Fails
    • Simplistic Search Strategy
    • Neglecting Search Engine Internals
    • Ignoring the Ecosystem

The Gartner Approach

The Guidance Framework

  • Prework: Definition and Assessment
    • Segmenting Search Scenarios
    • Conducting a Content Assessment
    • Analyze Logs
  • Focus Area One: Content Refinement and Enrichment
    • Leveraging Metadata
    • Content Creation and Search Engine Optimization
    • Content Management
    • Content Enrichment
  • Focus Area Two: Index Optimization
    • Scope the Indexes
    • Target the Feeds and Crawls
  • Focus Area Three: Search Engine Tuning
    • Relevancy Mechanisms
    • Sizing the Infrastructure Appropriately
    • Security and Access Control
  • Focus Area Four: Search Interface and Experience
    • It's Hard to Write a Good Query
    • Query Formulation and Reformulation
    • SERP Design
  • Follow-Up: Monitor and Maintain the Search Life Cycle

Risks and Pitfalls

  • Pitfall 1: Frightening Away Stakeholders, Sponsors and Decision Makers
    • How to Avoid: Start Small, Work Behind the Scenes and Educate the Audience
  • Pitfall 2: Underestimating the Necessary Initial and Ongoing Investment
    • How to Avoid: Clearly Scope the Search Application and Develop a Roadmap for the Guidance Framework
  • Pitfall 3: Drifting Out of Sync With the Environment
    • How to Avoid: Include Search in the Governance Structure

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