Gartner Research

Market Trends: Cloud Adoption to Accelerate in Brazil

Published: 07 April 2015

ID: G00271158

Analyst(s): Henrique Cecci , Allie Young , Daniel Barros

Summary

To maintain double-digit growth in cloud services in Brazil, strategic planners and sales/marketing leaders at Brazilian cloud service providers will play a critical role in raising market awareness of cloud benefits, and reaching key decision makers and influencers — the CEO and CIO.

Table Of Contents

Introduction

  • Macro- and Country-Level Concerns

Market Trend

  • Brazilian Overview Perspectives: Gartner Forecasts Show Strong Cloud Uptake — But From a Comparatively Small Base
  • Brazilian Buyers: Demand-Side Trends for Cloud Services
    • Brazilian Market: Main Drivers and Inhibitors of Cloud Uptake
    • Brazilian Organizations: User Survey Information on Cloud Buying Behaviors
    • Cloud Influencers and Decision Makers, and Provider Selection Criteria
    • Provider Selection for Cloud
  • Brazil's Country-Level Trends Influence Cloud Adoption — Both Positively and Negatively
    • Brazilian Economy
    • Foreign Direct Investment
    • Marco Civil da Internet Act
    • Telecommunications Costs
    • Interpretive Declaratory Act
    • Energy Crisis in Brazil
  • Cloud Technology Trends in Brazil
    • Cloud Deployment Model Preferences
    • Planned Usage of Cloud-Based Services

Contrarian View

  • Various Conditions That Could Inhibit Cloud Adoption in Brazil

Vendors to Watch

Methodology

Definitions

Gartner Recommended Reading

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