Gartner Research

Market Trends: Cloud Adoption to Accelerate in Brazil

Published: 07 April 2015

ID: G00271158

Analyst(s): Henrique Cecci , Allie Young, Daniel Barros


To maintain double-digit growth in cloud services in Brazil, strategic planners and sales/marketing leaders at Brazilian cloud service providers will play a critical role in raising market awareness of cloud benefits, and reaching key decision makers and influencers — the CEO and CIO.

Table Of Contents


  • Macro- and Country-Level Concerns

Market Trend

  • Brazilian Overview Perspectives: Gartner Forecasts Show Strong Cloud Uptake — But From a Comparatively Small Base
  • Brazilian Buyers: Demand-Side Trends for Cloud Services
    • Brazilian Market: Main Drivers and Inhibitors of Cloud Uptake
    • Brazilian Organizations: User Survey Information on Cloud Buying Behaviors
    • Cloud Influencers and Decision Makers, and Provider Selection Criteria
    • Provider Selection for Cloud
  • Brazil's Country-Level Trends Influence Cloud Adoption — Both Positively and Negatively
    • Brazilian Economy
    • Foreign Direct Investment
    • Marco Civil da Internet Act
    • Telecommunications Costs
    • Interpretive Declaratory Act
    • Energy Crisis in Brazil
  • Cloud Technology Trends in Brazil
    • Cloud Deployment Model Preferences
    • Planned Usage of Cloud-Based Services

Contrarian View

  • Various Conditions That Could Inhibit Cloud Adoption in Brazil

Vendors to Watch



Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.