Gartner Research

Market Trends: Marketing Advantages of Embracing a Modular Form Factor Server Terminology

Published: 09 April 2015

ID: G00272770

Analyst(s): April Adams, Heeral Kota


The data center infrastructure market is in transition, with the lines blurring between blade and multinode form factors to create more flexible building blocks. This convergence to a modular server form factor requires DC hardware providers to re-evaluate their go-to-market sales strategies.

Table Of Contents


Market Trend

  • How the Ecosystem Is Changing, and Why You Should Care
    • When a Name Change Is More Than a Name Change
    • Expand Your Buying Center Focus Beyond the Server Team, and Even Beyond the IT Department
    • Revise Your Messaging
    • Pricing
    • Work Collaboratively With Other Departments

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