Gartner Research

Market Trends: Marketing Advantages of Embracing a Modular Form Factor Server Terminology

Published: 09 April 2015

ID: G00272770

Analyst(s): April Adams , Heeral Kota

Summary

The data center infrastructure market is in transition, with the lines blurring between blade and multinode form factors to create more flexible building blocks. This convergence to a modular server form factor requires DC hardware providers to re-evaluate their go-to-market sales strategies.

Table Of Contents

Introduction

Market Trend

  • How the Ecosystem Is Changing, and Why You Should Care
    • When a Name Change Is More Than a Name Change
    • Expand Your Buying Center Focus Beyond the Server Team, and Even Beyond the IT Department
    • Revise Your Messaging
    • Pricing
    • Work Collaboratively With Other Departments

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