Gartner Research

The Gartner Digital Commerce Vendor Guide, 2015

Published: 09 April 2015

ID: G00270872

Analyst(s): Penny Gillespie , Gene Alvarez , Yanna Dharmasthira, David Kohler, Jason Daigler , Chris Fletcher


The global digital commerce market continues to generate investment from retailers, brands and B2B organizations, and high visibility with senior management. IT application leaders can use this Vendor Guide with related Gartner research to underpin the organization's digital commerce vision.

Table Of Contents


  • Digital Commerce Market Definition/Description
  • Digital Commerce Market Size, Growth, and Segments
  • Digital Commerce Platforms
    • On-Premises (or Hosted) Digital Commerce
    • SaaS Digital Commerce
    • Open-Source Digital Commerce
    • Marketplace Commerce Sites
  • Digital Commerce Services
    • Digital Commerce Service Providers
    • Hosting Services and Managed Services
  • Digital Commerce Applications and Extensions
    • Order Management/Distributed Order Management
    • Web Payment Gateways and Processors
    • Mobile Payments
    • Web Content Management Systems
    • Digital Asset Management
    • Master Data Management
    • Marketplace/Channel Integration Platforms
    • Subscription Management
    • Warehousing, Logistics, and Fulfillment Service Providers
    • Digital Analytics
    • Analytics and Reporting
    • Personalization Software and Engines
    • Search
    • Multichannel Campaign Management/Lead Management
    • Assisted Selling
    • Social: Product Reviews
    • Social: Network Selling
    • Social: Product or Brand Advocacy
    • Configure/Price/Quote
    • Web Content Experimentation Tools
    • Mobile E-Commerce/M-Commerce
  • Cool Vendors in E-Commerce, 2012, 2013 and 2014

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.