Gartner Research

An Enterprise Architect's Guide to Using Lean Startup to Design Innovative New Offerings

Published: 09 April 2015

ID: G00274445

Analyst(s): Marcus Blosch , Betsy Burton


Organizations are looking to take advantage of innovations in new digital technologies to create innovative new offerings. Vanguard enterprise architects must understand how to leverage cycle innovation approaches such as lean startup to quickly identify and develop these offerings.

Table Of Contents


  • New Business Models Are Made Possible by Innovative New Technologies
    • Use a Lean Startup Approach to Identify and Develop Opportunities
    • Before You Start, Build a Collaborative Design Team
    • Shape Your Hypothesis
    • Know Your Customer
    • Create Opportunity for Correction by "Pivoting"

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