Gartner Research

Invest in Unified Catalog-Driven, Multichannel Customer IT Capabilities to Become Truly Digital

Published: 10 April 2015

ID: G00274057

Analyst(s): Martina Kurth

Summary

CSP CIOs must transform legacy infrastructure to a unified and catalog-driven configure, price and quote operational management process. This will align unified user experience across all business lines and channels, thus all customer touchpoints and content points.

Table Of Contents
  • Key Challenges

Introduction

  • Positioning and Definition
  • Main Implementation Drivers

Analysis

  • Implement a Shared, Unified, Interactive Commercial and Technical Data Repository
  • Adopt Layered Service Modeling as a Catalog Best Practice
  • Streamline Fulfillment With Multichannel Transformation Initiatives
  • Make Catalog-Driven CPQ a Central, Integrated Part of the End-to-End Lead, Order and Service Fulfillment Process

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