Gartner Research

Invest in Unified Catalog-Driven, Multichannel Customer IT Capabilities to Become Truly Digital

Published: 10 April 2015

ID: G00274057

Analyst(s): Martina Kurth


CSP CIOs must transform legacy infrastructure to a unified and catalog-driven configure, price and quote operational management process. This will align unified user experience across all business lines and channels, thus all customer touchpoints and content points.

Table Of Contents
  • Key Challenges


  • Positioning and Definition
  • Main Implementation Drivers


  • Implement a Shared, Unified, Interactive Commercial and Technical Data Repository
  • Adopt Layered Service Modeling as a Catalog Best Practice
  • Streamline Fulfillment With Multichannel Transformation Initiatives
  • Make Catalog-Driven CPQ a Central, Integrated Part of the End-to-End Lead, Order and Service Fulfillment Process

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.